126: Alex Hormozi's $100M Models Book Launch
Alex Hormozi's, owner of Aquisition, had one of the largest book launch events in history! He showed millions of people the action of what he's teaching with his new book on how to model a product and have it generate $100 million in sales. He didn't have a pre-order sale before this event, which would have boosted his sales. But Alex spent millions on marketing to get people to this event, and it worked. Btw, if he didn't self-publish the book, a good chunk of marketing would be covered by the publisher. This wasn't the case. On the first day, he sold roughly 2.7 million copies, and then the next day, he got to 3 million copies sold! That's insane!
Book launch event video:
https://www.youtube.com/watch?v=B2QbLzHvKbg&t=16182s
Medium article:
https://medium.com/@johnnysbookreviews/i-watched-a-book-launch-event-for-two-days-23268be3d705I write daily on books, lessons I applied from books to my life, and life on Medium: https://medium.com/@johnnysbookreviews Storygraph account: https://app.thestorygraph.com/profile/johnnysbookrevFor daily updates on what I read, check out my Instagram, Facebook, or Goodreads: https://www.instagram.com/johnnysbookreviews/?hl=en, https://www.goodreads.com/user/show/58859323-johnnysbookreviews, and https://www.facebook.com/johnnysbookreviewsFor my merch: https://www.bonfire.com/store/johnnysbookreviews/ For my book: https://a.co/d/ihqARJw